According to a recently-published report by Fact.MR, white wine is likely to lose its traction in the food & beverage industry for the time to come. By the end of 2022, the global market for white wines will have expanded at a listless pace of 3.5% CAGR, raking revenues worth just over US$ 46 Bn. Following insights will reveal how increasing awareness about inferior health benefits associated with white wine consumption will impede the growth of global white wine market, during the forecast period, 2017-2022.
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The report offers an overview of the global white wine market. This comprises an introduction to the market, along with a standard definition of the product – white wine. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
Key Highlights on Future of Global White Wine Market
- Throughout the forecast period, Europe will remain the largest market for white wine. Cultural influences and lifestyle habits makes white wine a popular drink among European consumers of all ages.
- The white wine market in North America, meanwhile, will reflect growth at a relatively steadier pace compared to Europe’s white wine market. Considering the rising demand for alcohol-based beverages in US, North America’s white wine market will witness a relatively steady demand throughout the forecast period.
- The report also projects that the Asia-Pacific excluding Japan (APEJ) region will register fastest expansion for its white wine market, bringing in nearly US$ 7.6 Bn revenues by 2022-end. Robust industrial infrastructure, coupled with ample availability of grapes, is expected to boost the growth of white wine market in the APEJ region.
- Pinot Grigio, a key product segment in the global market for white wines, is expected to showcase absolute dollar opportunity worth over half a billion dollars by 2022 over 2017.
- Chardonnay wines will grow at a relatively steady pace, compared to sluggish sales projections of other types of products available in the global market. By 2022-end, the global white wine market will have procured over US$ 6 Bn revenues through sales of Chardonnays.
- Over the forecast period, Riesling will be the top-selling white wine in the world, procuring the largest revenue share on the global market.
- Between 2017 and 2022, global sales of white wines through other retail formats will have created an incremental opportunity of more than US$ 1 Bn. On the same line, the report also predicts that modern trade outlets will continue to dominate the global market by being the largest sales channel for white wines.
- Nearly two-fifth of global white wine revenues will be amassed from sales of light-bodied white wines. By the end of 2022, a little over US$ 17.8 Bn revenues are expected to come from sales of medium-bodied white wines.
- In 2017 and beyond, the demand for sweet white wines will have witnessed a considerable decline. By the end of 2022, less than one-fourth share of global revenues will be procured from global sales of sweet white wines.
- The report further projects a conversely high demand for semi-sweet white wines. Towards the latter half of the forecast period, sweet white wines will have surpassed global revenue share of 40%, reflecting a relatively steady CAGR compared to dry and sweet white wines.
Modern Trade Sales of White Wine indicate High Preference to the Semi-Sweet Taste
During the forecast period, modern trade outlets will be observed as largest sales channel for white wine in the global market. By procuring more than one-third share on global revenues, manufacturers will be directing a majority of their products to modern trade outlets. Sales estimations compiled in the report also indicate a high preference for semi-sweet taste among white wine consumers. By 2022, more than US$ 17.8 Bn worth of white wine will have a semi-sweet taste. Following this is the dry-tasting white wine, which will also witness considerable revenue share in the global market through 2022.
Competition Tracking
Companies such as Constellation Brands, Inc., Diageo Plc., E&J Gallo Winery, Viña Concha y Toro SA, Caviro, The Wine Group, Grupo Peñaflor S.A., Casella Family Brands, Accolade Wines Australia Limited, and Treasury Wine Estates are expected to remain active in expansion of global white wine market through 2022.
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