Any type of landing page has the potential to become an automated sales machine. However, it is not that easy as first you need to work hard and design one that works well.
First of all, you should get to know which type of conversions you want for your brand.
Do you want to gather leads, sell products, or get people to create an account?
All these actions are successful conversions but they have a different impact on your company.
Use the best WordPress themes to create an amazing landing page.
What is a landing page?
Let’s make it clear. A website’s homepage is not a landing page. Then what is a landing page?
A landing page is a standard page that is part of a marketing campaign. The goal is to use the landing page to increase sales, generate leads, or get email subscriptions.
You can also use the landing page to provide free resources like an e-book or a guide.
The typical job of any landing page is to increase conversions with the help of specific CTAs. The copy and the design of the landing page should be created in a way that improves the conversion rate. The best WordPress themes are specifically designed to create amazing landing pages. You can find such themes and use them.
When do you need a landing page?
A landing page is the key between sales and branding. It highlights the major benefits of your product and service. The main motive of the landing page is to result in sales or increase brand awareness. If you run a business then you need to make time in your schedule to create a landing page. This is where the best WordPress themes can help you as they come pre-equipped with dashing features.
Landing pages are an integral part of any marketing campaign. Most social media marketing ads take the user to a landing page after they click to learn more.
A landing page can be successful if it is hosted on the right platform and if it is designed correctly. You also need to be clear about the goal of the landing page.
Your company needs a landing page when it is looking to create a promotional campaign for a product or they want to get emails in exchange of information.
You can then provide these people with free information. When you keep sending them emails regularly they will learn more about your brand.
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How to create a landing page using WordPress?
You have to follow a simple process to create a landing page on WordPress. Here is how it works:
- Pick a theme
Choosing a good theme is the basic first step when you have to create a landing page.
Go to My Site> Design> Themes in your WP dashboard. You can also download and install a theme separately. Now you have to activate the theme.
- Remove extra content
Your landing page should be simple as that will boost conversions. The next step is to remove any extra content. Go to My Site> Site> Pages, then click on the three dots next to any page that you don’t want and click trash. This method helps you get rid of unneeded pages easily.
- Set a static homepage
Select a page that you want to keep as a static homepage. Use the three dots next to this page and set it as your new static homepage. This is not the same as your regular WordPress home page but it can be used for custom campaigns. When users visit this page because of a click through the main site that is when this static homepage will be available.
- Further customize your landing page
Now you have decided which page will act as the landing page. All you have to do is edit this page. You can change the colors, add images, visuals, animated elements, videos, and text. It is essential to keep no fluff copy on the landing page as it will be vital to increase conversions.
You should also balance the scale between amazing visuals and loading speed. While you need good visuals for the site you also need to ensure that the landing page loads within 3 seconds.
- It’s time to go live!
Click on the update button to publish your page. Now you have to link it to the main WordPress site to ensure that it keeps working properly.