In this article, I will explain better why a WordPress site is an excellent choice not only for small as for medium and large companies. But if you're already eager to know how it can help your business, check out some of the brilliant features of the platform:
Ease of use (intuitive interface);
Access and management of any place or platform (MAC, PC, Linux, Mobile, Tablet or Desktop);
Safety;
Open Source;
Themes and Plugins to speed up work and processes;
Optimization for SEO;
Constant updates;
Integration with other systems;
Responsive Sites;
The possibility of evolution and continuous optimization to grow along with the business.
Here's a detailed look at how we use WordPress here at 360DBI , what are its features and relevant aspects. And to be even more confident, know that giant companies use it , for example:
CNN;
Sony;
Playstation;
XEROX;
The New Yorker;
Ford;
and many others.
How long to develop websites in WordPress?
WordPress came to accelerate the development process , but we continue with the same steps and processes for a good project:
Planning, a survey of requirements, objectives and results;
Information architecture to achieve the expected;
SEO planning ;
Theme definition and interface customization;
WordPress integration, development and implementation;
Homologation, usability tests, among others;
Google Analytics setup (funnels and goals), Google Console (Webmaster Tools);
Integrations with Marketing Automation tools , heat map and tracking;
Publication.
Because we already have a mature framework and several plugins, we can focus more on strategy than on development. Particularly when we talk about institutional websites, that goal is the attraction of traffic and qualified visits for lead generation and opportunities .
This also optimizes the achievement of results from medium and long-term methodologies such as Inbound Marketing . With WP (WordPress) we can put a much faster site on the air and test its performance by spending less development time and more in strategy.
Each site varies in terms of development time, since each project has a specific scope, with certain areas and functionalities. However, if we consider that all steps of approval with the client will occur to the satisfaction and that there are no problems along the way, we can consider some average schedules:
Institutional sites 45 days
Landing pages 1 week
Hotsites 15 days
Items that can increase the time for publishing a website project:
Website content including text and photo production;
Development of exclusive functionalities;
Delays in approvals of steps.
How does maintaining a WordPress site work?
With a large and active community, there are always constant updates, which include improvements to the security issue, for example, unlike a project developed in a proprietary framework where only the contracted developer knows about it.
The maintenance routines can generally include:
Updates of plugins and WordPress itself for website security and information;
Spot Maintenance - repair of problems occurred in the update tool and / or in the loading and use of the sections of the said site;
Performance and stability reports;
Identification of threats and vulnerability patches;
Bank backups and site archives;
Here at 360DBI our maintenance routines also include, in some contracts, an Evolutionary Maintenance that includes:
Daily monitoring of site performance;
Uptime and Downtime monitoring;
Heat maps analysis to improve flows and conversions;
Identification of performance and usability improvements;
Among others.
Marketing teams can also make changes without problems, continue giving support or use the platform with low cost of training .
Always aiming at the evolution of the tool, in the WP community there will always be someone with a similar challenge and an answer or solution to your challenge or problem.
What are plugins for WordPress sites?
WordPress makes everything easier with your plugins, which are mostly free or very affordable. They allow you, for example:
Add an event calendar;
Create a video gallery;
Twitter Feed;
Facebook Fan Box;
Integrate WordPress with other tools or systems;
Make your site Multilingual;
Optimize content and website for SEO.
Is a WordPress site secure?
When you think of a website, the subject of security always comes up. However, with respect to other methods, WP is very secure , because it has the plugins and the community that works extensively in this regard.
What reinforces this theory is the fact that big companies use it!
How much does developing a website in WordPress cost?
The value of the project will depend on the scope to be developed, the necessary functionalities and objectives of the project. What we realize is that investing in WordPress projects pay off faster than on other platforms.
I have already met professionals who charge to develop WordPress sites ranging from $ 5,000 to $ 100,000.
What we see in the market is that the choice of a company or professional to develop your website, not only by dominating the development of websites in WordPress, but rather whether the company or professional understands processes and business .
I like to say that $ 5,000 can be very expensive for a WordPress project if it takes months to get ready and does not bring results to your business.
Do you want to spend money or invest in a project that will bring you results?
What can make a website project on the WordPress platform more expensive?
Initially economical, a WordPress project can make it a little expensive for the following reasons:
development of a restricted area with exclusive interfaces for each level of access;
register a very large volume of content (eg products, photos and descriptions of an e-commerce or catalog) manually, without being uploaded by an xml - there are excellent plugins to migrate or import content;
development of very specific and complex areas.
But above all, what makes a new site project more expensive is the lack of clear objective with what we want our visitors, leads or customers to do.
Is a WordPress site good for SEO (Search Engine Optimization)?
The code behind WordPress is very clean and simple , making it easier to read and index by search engines. In addition, they can have specific keywords, meta tags, description and titles, on each page, post and image.
In short, WordPress enhances and improves our website positioning on Google organic results pages.
Using other platforms or proprietary systems may not be the best way, because I believe that your company is hostage to a technology that few people know about. What's more, WordPress offers everything you may need, with very few exceptions.
Remember if:
A website is made for our potential customer to take action: discover that you are the best solution to their problem.
"Your site is not about you, it's about your customer."
With that in mind, you just have to find a development partner that is aligned with that goal. You will hardly have success and return on your investment of a new website.
I think I have clarified important points about this platform that helps so much who seeks to develop projects with good quality. However, if you have any questions, just leave your comment below!!