Why do people do things like this, it doesn't look good, it looks like it hurts. Just get a normal ring. I don't know if this is a hipster thing or not, but it's a mistake!
Society's taste is bound to differ. It's not unheard of the someonce to tattoo a band or a small design around their ring finger instead, or forgo the jewelry all together.
But some people are taking their physical representation of commitment to a whole new level by having their fingers pierced.