Professional blogging is a very new idea with a lot of
potential for entrepreneurs who have insight, drive, and
a basic understanding of today's innovative web
technology. The ranks of so-called pro bloggers are still
quite small, and there are very few people who make
their living entirely off of their blogs. However, every
day there are more and more people who have managed
to turn their weblogs into cash cows that supplement
their income. The number of pro bloggers is growing by
leaps and bounds, but it is difficult to say whether this
trend will continue.
Many bloggers dream of entering the sphere of
professional blogging. There are very few people who
happily devote an hour or more each day to their blog
without at least occasionally wishing that they could
earn some kind of financial reward for all of their work.
Several models exist for making money with a blog, the
most popular being to sell advertising space through
Google's AdSense program or directly to a company
that wishes to reach the demographic that your blog
appeals to. However, there are very few people indeed
who can make a comfortable living just by selling space
on their blog sidebars.
A lot of the people who read weblogs are bloggers
themselves, in part because of the fact that the people
who use blogging technology on a daily basis are most
likely to be interested in what other writers are doing
with the medium. This fact begins to explain why the
people who succeed in the world of professional
blogging are mostly people who have devoted
themselves almost entirely to learning about, talking
about, and writing about blogging. More than any other
topic, pro bloggers turn their attention to the
phenomenon of blogging itself. A lot of pro bloggers
make the topic of blogging the stunningly self-reflexive
ongoing focus of their blogs.
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