What is Fashion?
Who decides what is cool and what is not?
I know sales is one indicator, and another is having a famous Hip Hop Rap artist like Rich Homie Quan wear your clothing onstage during a show, posting a picture wearing the clothing to his Instagram account with 3.2 Million followers, and then he tags your brand on that post.
Even if only 0.1% of Rich Homie Quan’s followers spend $65 Dollars at SoleBoy’s website, that’s potentially $200,000 in sales from just one posting!!
For a small independent shop/designer, that can be a lot of cheddar in one sitting!!
Check out their clothing, it isn’t for everyone, but they are definitely doing something right over there.
Image from Rich Homie Quan’s Instagram account.