The one minute it will take you to read this will improve your writing forever.
Image by tribp. (CC BY 2.0)
What do Grapes and Copywriting have in Common?
Before you can truly edit your copy to shine like gold, you have to let it rest and ferment. A day after you have written your first draft, it will leave a completely different taste in your mouth after reading.
In my opinion, vintage copywriting has more value than that of the new era. It was written on typewriter and published on paper — each letter was wet ink on real, tangible material. Newspaper space was limited, and the ink of each word was worth many times its weight in gold.
Permanence, scarcity, and time are a slow and enduring chisel which can shape your advertising into something much more valuable — a story, a gnostic truth, and an emotional experience. To believe your achievements, consider your reader also has to know your struggle.
It's more about merely taking your time, it is about waking up a day later, having a nice cup of coffee and seeing your work as if for the first time. Without bias, and with full clarity. As the proverb says, only time will tell.
Image by: Cheryl Foong (CC BY 2.0)