The legendary metal band, Iron Maiden is betting on the beer market to launch a new brand under its label, with the aim of conquering the palate of its thousands of fans (maybe millions) around the world.
The British group introduced Hallowed, a Belgian style beer that will be launched next October with a special edition. For it will arrive in a packaging that will have the iconic character Eddie on the label, this time wearing a monk robe.
To make the presentation of a product that in itself has a lot of marketing, decided to do it through social networks where Bruce Dickinson, leader of Iron Maiden, welcomed the new brand of beer of the band.
Hallowed is a Ale type beer created in association with Iron Maiden and the Robinsons Brewery. As a highlight for the marketing of this new brand, it will be another special edition and will come out in October, perfect for the celebration of Halloween in the United States and many other countries. In addition, the name is related to 'Hallowed be thy name', one of its most emblematic songs.
Source of the press release (in spanish):
Free translation made by Alex Diaz
