Communication is hard. Many of us feel these issues, especially with the added pressures of monetization. Even though we feel the pressure to post whether or not the content is good, the more important aspect is to be authentic, truthful and add more signal than noise. As you said, our 'similarities allow us to communicate', so we can hardly build on similarities of we don't communicate openly and honestly.
An analogy I once heard is that each individual is an island and language builds the bridges between islands. Honestly, I didn't think writing was a less filtered form of language, but I had never considered that we are more comfortable when writing. Ultimately, open communication occurs if we can get 'out of our own head' and that usually involves a level of comfort.
Good read.
RE: Some thoughts on writing