Hey guys,
here again the content of my last Video in a written format.
If you don't want to read it you can watch it instead on Dtube.
As I said in previous parts there is no one major advice for writing an interesting post. Its an interaction of several different factors coming together.
So in the previous contributions of this series, I covered some basics. I was trying to show you a fundamental truth on your way to a successful. Especially for beginners.
But like I said it was just basics today I want to be more specific, and I took one point out.
Obvious. Your Title is the gate people need to pass through to reach the written content. Have in mind that you are competing with others in this community. Its a fight for attention.
This is the first hurdle you have to make sure that other get over it.
Also, you have to ask yourself following question.
Who do you want to target?
There is a difference between your followers and trying to get new followers. Why?
Because your followers they know you already a bit. Some better some less but they know what they can expect. And they are following you because you have interesting stuff to share. So that means when your followers see that you post something the probability is high that they will read it. It's not for sure, but the probability is high.
It's like: Oh modernpastor published a new Post, or Video lets see.
They are clicking mostly not because of the title which is also important, don't get me wrong but they will read your post primarily because of you. They already know you.
One reason why you should never take your followers for granted.
People who follow you are easier to convince to pass the first hurdle to click on your post than people who even don't know you yet.
This group of users is different. They don't know about the value you laying inside of your posts. You need to bait them with curious making titles.
I am not saying you should do click-baiting. But be aware of that: Clickbaiting is just click baiting when you are not delivering what you promised in the title. When you deliver what you have promised its never click-baiting.
When you call the title: "How to become a millionaire in two easy ways" and then you write about your favorite meal. This would be fatal for you because people will classify you as a cheater or whatever. Your reputation would suffer. This would be click-baiting.
Especially in the beginning, we want to gain new followers. You are building your name out in the Steemit Ocean. No one was waiting for you. You need to bring something, and the first contact comes trough interesting titles.
These kinds of titles should fulfill two simple characteristics. At least in my opinion.
For example: Where will STEEM be at the end of 2018?
With a question, you activate the desire to know the answer.
Many People would like to know an answer to that question, means the desire to know the answer is already there. But with your questions in the title, you are activating or better you're bringing it up to the surface.
People who are interested in that topic are curious to know what you have to say about that. Of course, now you have to deliver.
One example is my title on this Post or the Video I made.
How to's are very effective, because people feel that they will be lifted up to achieve something.
You may now think, that you cant always make a title with How to do that and how to do this. And yes you are right. But you need to be creative. Play with words. How to is not the only sentence which makes people curious. They are several ways to do that.
It was a long way, but I became a professional football player you can too? It's just an example.
Another example:
I should have invest earlier in this altcoin. This mistake I will not repeat again.
Or: Now I know how to trade and make huge profits. Be aware of that.
All these titles trigger a specif emotion. Curiosity!
People want to know how they can also become a professional football player, people want to know what kind of mistake you did, people want to know how to trade beneficially.
You are leading them to overcome the first hurdle keep that in mind. But now you have also to deliver. This is the second hurdle.
My tips are not graved into stone, but I am convinced that catchy title increases the probability of potential new readers.
I hope I could elucidate how Important your titles are. For your followers but even more for people who don't know you.
