Businesses these days understand the importance of social media marketing. Conventional marketing across different channels and verticals is dying with the advent of social media platforms. Businesses increasingly rely on social media followers to spread brand awareness and also to compete in the global market to improve sales margins.
One of the essential practices required to stand out amongst the crowd is to make sure the social media profiles are top-notch, with a general design that reaches out to the target audience. The cover picture is the one which holds great value and utility, since it is the standard landing page that the user looks at when he drops in.
In that regard, here are a few tips about creating a perfect Facebook cover, that could help you create magic on your sales margin!
Appealing to the Senses
When you are a business, your priority lies in making sure your audience find your product appealing. Thus, it works in your favor to make sure the cover picture traps the essence of the company. For example, Burger King could put up a picture of a delicious Whopper burger which is their trademark signature product. It sends out a clear message about their brand and also about what they can offer to their consumers.
Banking on Your Value Proposition
If you are a relatively nascent company, it would be great to design a cover picture which states the value proposition for your audience. People stumble upon new pages every other day and by putting up your value proposition, you stand a chance to get someone interested in what you offer.
Setting up a Viral Hash Tag
When there's a landmark approaching for the company or if you intend to sell products at a discount, it would be wise to start out a hashtag trend to further your exploits on social media. Create an irresistible offer and accompany it with your hashtag and put that out as a cover picture. People are bound to take notice and if all goes well, you might land a few thousand more followers overnight!