We are defined by our decisions. Vegetarian. Pot Head. Asshole. These are all things we can choose to be or do or not. And if who we our to ourselves is the sum of our perceptions, then who we are to the world is the sum of our decisions.
It fucking matters, that’s all I’m saying.
So on today’s, WHAT DOES IT SAY ABOUT YOU?, I want to discuss your choice in the peer to peer ride share services we trust our drunk asses and loved ones with. For those living under a rock, what I’m talking about a app based driver services that connect riders with complete strangers, in a cashless system that has disrupted the taxi cab industry with vigor.
And if you don’t understand that sentence, I can’t help you.
So forgoing the “Myspace’s” of the current industry, which do you use, Lyft or Uber?
Uber’s original slogan was “Your own private driver.” They wanted you to feel like a real player / operator, that was out there, getting shit done, and making dat cheddar. It has a “black car” option, and you can ride in class with a driver, who you can ignore, berate, and generally disrespect from the comfort of the back seat. You rule, right? Or are you a douche bag ad exec who’s opinion means nothing in his office, and who regularly laments how stuck up that chick at the bar was last night? Do you think you’re better than everyone? Maybe Uber is for you.
Lyft’s original slogan was “Your friend with a car.” Isn’t that sweet? Originally fronted by horribly dirty, pink mustaches playing off a euphemism relic from it’s San Francisco based origin story. You could spot these silly cars everywhere, and generally, the quality of the car matched the road weary, bleached pink mustaches in sexy quality and desire. Lyft also encouraged you to ride up front because, “hey, you’re a friend, right?” They eventually forwent the mustache front, for a classier branding agency, and made a point to race Uber to the bottom of the price war floor, making Lyft cheaper for the most part. They were also the first to introduce the ride sharing ride share with Lyft Line, which offered passengers the creepy right to share the cost of the ride with yet another damn stranger that completely throws off the conversation dynamic, pitting the cabin in the classic 2 against 1 structure our society loves to love. So you’re poor is what I’m saying. Or are you thrifty? Do you save money because you have to, or because you want to? Are you too good for Uber because of their toxically masculine corporate structure, or do you just like Samsung over Apple, because “that one’s a cult?” Are you maybe also a douche?
Or is it me?
What are your thoughts? Do you just use the one that you downloaded first, or the one that your friend had a referral code (which ironically perfectly lines up with Uber vs. Lyft).
Am I way off base?
Is Sidecar actually the best?
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