The 13th China Yiwu Cultural Products Trade Fair is ongoing in Yiwu International Expo Center. This fair continues to set foot on the new normal economy, promoting the "culture plus" in various fields of cultural industry, and increasing the integration of culture with tourism, creativity, science and technology, sports and finance. There are 3376 standard booths, covering the exhibition area of 60 thousand square meters, serving 1325 exhibitors. Here are eight highlights of this fair.
1. Appreciate the “Belt and Road” along the new Silk Road
The fair will continue to strengthen cultural exchanges and cooperation with countries along the “Belt and Road”, establishing “The Belt and Road” plate. There are cultural products and works from 45 countries and regions, including Russia, France and Australia. The main exhibition includes "The Belt and Road" international art exhibition, African exhibition, Latvia exhibition, Africa International Wood Culture Association exhibition and so on.
Wood carving masters from Russia, Ukraine and other 13 countries bring 30 more typical works with charm of traditional culture; creative products from Latvia fully express the local ice and snow culture, family culture and totem culture; African sector all-round displays business achievements brought by the “Belt and Road” from four aspects of sports culture, tourism culture, product culture and art culture, converging design elements full of African culture.
2. Culture plus Creativity plus Technology, Concentrate on the new form of “Culture plus”
This fair is actively enriching the concept of “Culture and Creative”, and concentrates on displaying the new products, new technologies, new models and new economy, integrating the core layer of cultural industry with life, which perfectly combines the digital technology, the intangible culture and the tangible products. This fair sets up special area s for the creative talents support planning of the cultural industry, the Macao Culture Creativity Park, the “best designed” of China Academy of Art and the creative design of IDE, displaying creative works of 41 young people from more than 300 innovative institutions.
Selected talent works exhibition of Creative Design Program of culture industry supported by the Ministry of Culture and the Ministry of Finance, on the theme of “better life in a new era”, will set up exhibition area, digital interactive experience area, intelligence and new energy exhibition area road show area and business negotiation area, relating to town planning and design company with cultural factors, museum related digital creative, culture creativity about intangible cultural heritage , Tibetan and Qiang Yi featured cultural products and other aspects, which embodies infinite creativity.
The “Best Design” of the China Academy of Art embeds the theme of “design, on the way”. The exhibition hall is based on the coordinate of intellectual, design fusion and creative live scene as the main plate, pondering over the realistic field and development opportunities in the road of inheriting and innovating, exploring the way for the development of creative design industry in Yiwu.
3. Derivatives of the Cultural Industries Expo talk about “Chinese stories” with national treasure
Poly culture creative carefully sets up the “heritage and culture --- a museum of literary creation” exhibition, including the Palace Museum, the Mansion of Prince Gong, the capital museum, Shanghai Museum, Liaoning Provincial Museum, Nanjing Museum, Shaanxi History Museum and other 23 domestic museums and related enterprises with rich experience in the field, bringing more than 2000 creative museum articles for the audience.
64 museums and galleries in Zhejiang's Museum of Arts and culture also take their derivatives to the fair. Zhejiang culture creative product designs meet the needs of market while keep Zhejiang character. For example, “ten scenes of West Lake” series come out this year, on the basis of the original Qing Dynasty “ten scenes of West Lake” atlas, created ten West Lake ancient costume dolls, and carried out the derivation of the antique version, line version and impression version of the ten scenes of West Lake in Qing Dynasty, developing a number of practical, interesting, traditional and fashion culture creative products, which enjoys a popularity with young audience.
The masters and the elites gather together here. The special featured culture creative products of the various museums will make an appearance, so as to let more cultural derivative products and cultural relics integrate into people’s common life.
4. Enjoy a culture featured town and forge a cultural ecosystem
The starting lineup of the special culture town is six boutique towns in Zhejiang Province, including the fish mulberry culture town in Digang County, Huzhou city, the fashion town in Puyuan County, Jiaxing city, the sweet chocolate town in Jiaxing city, the ancient weir painting town, stone carving town and sword porcelain town in Lishui city. Take the sweet chocolate town in Jashan County as an example. Sweet chocolate town in Jiashan County makes itself as the total brand output, and takes the famous brand mascot “Yun Bao” as the core brand endorsement, while “sweet life” as the main line through the exhibition area. Through establishment of the main exhibition area of the town, sub-exhibition area of the scenic spot, traditional cultural area and other plates, it all-round displays the livable, workable and travel-able characteristics of this sweet town.
Culture featured towns, through integrating of production, life and ecology and the four-in-one of production, town, people and culture, speed up the cultivation of a group of cultural features towns which can highlight the characteristics of the industry and humanities, and lead the regional innovation and development, and promote the economic and social development of provinces and cities, providing ideas for the economic transformation. With the concept of Rural Revitalization Strategy and cultural characteristic towns’ cultivation, a new model of exemplary “cultural ecosystem” has been created.
5. Poly settles down in Yiwu, turning the old market into a culture creativity park
Poly culture creative brings along the museum culture with culture creativity of museums. This series of events Poly participates in the fair is distributed in three main areas: main venue, sub venue and Museum Summit Forum, among which the main venue is in the B1 exhibition area of Yiwu International Expo Center.
The sub venue is located in the center of Yiwu Poly creation industry cooperation in Bin Wang Road, where displays hundreds of fine works of culture creative design, in association with oversea museums and art institution in Japan, Europe and other places. At the same time, the representatives of culture creative institutions and representatives of art layout in Taiwan were also invited to hold the theme forum of “Cooperation Dialogue ---- cross-strait cultural exchange” and “design into life”.
Poly creative center brings together famous designers and design institutes both at home and abroad. There are tens of thousands of manufacturers and manufacture factories in Jingdezhen, Yixing, Suzhou, Hangzhou, Yiwu and production bases in Poly creative center, integrating the industrial chain to provide the perfect design for famous museums both at home and abroad, and producing the most highly cultural developed and creative products is the idea of Poly cultural and creative ecosystem.
6. Double stars strike on the stage together. The Stellardemia takes its first show in the fair.
The Poly Stellardemia Contemporary Art Exhibition sponsored by Poly Culture Group Co., Ltd., aims to promote the development of contemporary Chinese art in the background of a beautiful new life, and to cultivate excellent artists with cultural genes in the new era. More than 260 work pieces in the exhibition are selected from over 6000 entries in the national exhibition, with both contemporary and multimedia images. And at the opening ceremony, there will be an interactive experiential live show on the spot.
A total of 308 graduate students' works were exhibited at the fourth outstanding works of the eight Academies of fine arts, including 323 pieces of Chinese paintings, calligraphy, printmaking and oil paintings.
7. The first animation forum, being the leading signpost of industry development
The “Blue Book of Chinese animation industry” and “China animation brand trading index” will be released at the first animated high-end forum of this fair. At this forum, Poly cultural group intends to set up an animation brand trading platform to promote the extensive and effective communication between the IP provider (including the well known IP and the excellent creativity of college graduates) and the animation derivatives manufacturers to develop the copyright trading channels, so that the copyrighted products can truly realize the potential economic value and promote the products’ licensing and copyright transactions.
At the same time, the National Copyright Bureau ---- Poly national art copyright trade base, and China Animation copyright protection trading platform is scheduled to hold its licensing ceremony as well as the publish of the Chinese animation industry blue book----the animation IP brand list. Planned brand licensing direction will include the following five aspects: children's industry group like animation brand and film, games, publishing, animation brand and childhood education, toys, gifts and others; animation brand and business complex and related formats; animation brand, theme park and experiencing products; animation brand, clothing, food and other consumption goods.
High-end forum of animation industry and animation IP trading platform in this fair will promote the development of domestic animation image authorization, brand operation, copyright trading and other derivatives industries and establish an effective resource service platform to make Chinese animation brand take a share in the global market.
8. E-sports plus animation, a never end carnival party for the audience
The Yiwu International E-sports Competition will be held on schedule as a “digital carnival” for the audience. The competition sets a total bonus of over 500 thousand yuan, including items such as Survival of the Jedi, League of Legends, Arena of Valor and other popular games. The competition used the human screen interactive program directed by director Zhang Yimou at the closing ceremony of the Pingchang Winter Olympic Games on the scene of IET. In addition, the IP derivatives trading center will be set up to provide e-sports IP resource docking services for global customers.
The 1st Poly animation exhibition fosters the cultural consumption concept of the young generation, and improves the ability and level of combination among animation products, modern science and technology and artificial intelligence. Activities include tour around with popular cosers in costumes, the burst house dance sector, and music and food carnival night that lasts two days. The cosplay competition will bring together cosers fans all over the country to give them the best show stage; the graffiti competition, the exchange of original paintings and other activities are also brilliant.
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