The International Capital Good Market in the eyes of operators
“How is your business recently?” “Foreign trade increases a lot in amount.” Shuttling through the Yiwu International Capital Goods Market, from dialogues between market operators, we can feel that the whole market is heading for a better direction.
Five years ago, the International Capital Goods Market rose in the west of Yiwu, echoing with the International Trade City, which sets up a never-ended "exhibition" for equipment manufacturing, raw and auxiliary materials and so on. Now, the effect of this magnetic field is increasing as time goes by.
Butterfly Effect brought by optimization of the industry
Li Jianjun, sales director of Yiwu Shiyu hotel supplies Co., Ltd. was very busy preparing for the new exhibition hall these days. Though busy and tired, Li Jianjun still felt happy. He said “This 600 square meter exhibition hall will be made it into the hotel decoration model, giving customers a direct experience of our products, so as to select products more specifically.”
From the 120 square meters at the beginning to 840 square meters today, Li Jianjun's shop has doubled in four years, and his business is becoming better and better, as product positioning from a low level to four or five star hotels, customers from low end users to high-end groups in Europe, the United States and others, with the foreign trade volume accounting for more than a half.
“You can never picture it five years ago.” Li Jianjun said frankly, before moving into the International Capital Goods Market, he rented a shop on the professional Street. “The environment, hygiene management and so on there is without comparison. And sales category is single, while competition among peers great.” But all these factors improve after moving into the market. Over the years, the industry layout of the International Capital Goods Market has been constantly adjusted, and correlation between industries has become increasingly close, which greatly promotes the sales volume in the overall market.
After buying light fixtures and household appliances, many customers will take a look at the hotel equipment. The increase of people's flow also promotes the sales volume. Li Jianjun said that a few days ago, a businessman in Albania, after buying household appliances, transferred to his shop and placed an order of 30 thousand yuan.
The plastic raw materials industry that officially entered the international capital goods market just in January this year was attracted by the industry layout here. Mao Xianghong, general manager of Yiwu Yuanda Plastics Co., Ltd. told reporters that the source of plastic and capital goods industry is closely related to the downstream products like machinery equipment, lamps and other products. Entering the international capital goods market is bound to form complementary among industries, and also improve the industrial chain of the market, so as to achieve a win-win situation.
Good to have the back of the market
Wang Fanghai, who has been in the leather business for more than 20 years, entered the market as early as it opened. Recent years, her business has been booming, increasing by 20% annually. “There are many professional leather markets in China, but many customers still choose to come here. Why? It’s all because the fame of Yiwu market.” Wang Fanghai said, “Last year, the international capital goods market had the first try of exhibition linkage, which held the “The Belt and Road” synthetic leather fair, with an obvious increase in orders, up by more than 20%.”
Li Jianjun also agrees with Wang Fanghai. He said, “Previously, they ran the shop outside the market. Even if the star hotel placed an order, we had no confidence to accept the order while customers got worried. Without supervision of third party in the market, customers could only pay less deposit, and would not give you the money until all goods were handed in.”
Having the back of the market, Yiwu Ju Xin mechanical and Electrical Equipment Co., Ltd. is also booming in its business. “Over the past two years, market management has been increasingly standardized, especially the rectification of fire corridors, which has given the operators a sense of safety,” said the director of this company Xu Jingqian. The service awareness of the market administrator is constantly changing, responding from the view of operators, which makes everyone feel warmth of the market.
With carrot and stick, the market cohesive force is strengthened, bringing enough confidence for operators. “At the end of last year, the market investment was very popular, from the situation that no operators would to stay to that all operators rush in. There is no doubt that the market will thrive,” said Xu Jinghai in proud.
Mutual Development of the market and operators
However, Xu Jingqian is now full of confidence. In fact, when entering the market at the beginning, he had a tough time. Previously, Xu’s shop was located in the west of the city, mainly for retail. After entering the market, he began to head for wholesale. But reality is cruel and the turnover dropped by 70%.
It can be said that most of the operators encountered the same worries and the market was in urgent need to be transform. Trying online trading has become a breakthrough for Xu Jingqian. He set up his own online business team, through the industry and trade model, completing its transformation within a year. And now the average monthly online trade’s volume reaches 2 million yuan.
With the continuous improvement of market extroversion, last September, Xu Jingqian set up an online foreign trade team and applied for independent export right. From local traditional retail to domestic online trade, and now to online foreign trade, as in Xu’s view, this triple leap was bonus what the market brought. He said, “If I am just opening a small shop outside, then I am still doing the traditional retail. And it is the market force that gives a great turn in my business.”
Last year International capital goods market attracts creative (decorative) soft decoration and household appliances. On this base, the market this year will introduce smart kitchen, "The Belt and Road PEOP (Products of ecological origin protection in China) and other industries. “Product display plus life experience, this mode can be said to be brand-new in domestic market, and the future of the International capital goods market will be better and better.” Xu said with expect.
Posted from my blog with SteemPress : https://www.linkyiwu.com/blog/magnetic-field-effect-activates-the-market/