YouGov specialises in market research through online methods .
The company's methodology involves obtaining responses from an invited group of internet users, and then weighing theses responses in line with demographic information.
It draws these demographically-respontative samples from a panel of 04 Millions people worldwide including over 750000 people in the UK.
[8] as YouGove's online methods use no field-force it's costs are lower than some face-to-face or telephone methods