Zero (2018)
Drama, Romance, Sci-Fi | 21 December 2018 (India)
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A rich but physically-challenged man struggles to find his perfect match but his experiences with an amputee and a superstar lead to many adventures which help him complete his imperfection.
Director: Aanand L. Rai
Writer: Himanshu Sharma
Stars: Katrina Kaif, Shah Rukh Khan, Salman Khan,
Zero is an upcoming 2018 Indian Hindi-language romantic drama film, written by Himanshu Sharma and directed by Aanand L. Rai. It was jointly produced by Colour Yellow Productions and Red Chillies Entertainment's Gauri Khan, and stars Shah Rukh Khan, Anushka Sharma, and Katrina Kaif in its lead roles. It follows Bauua Singh, a short man from Meerut, who is unmarried at the age of 38, finds a companion in Aafia Bhinder, a NASA scientist with cerebral palsy. However, leading superstar Babita also gets close with him, testing his first relationship. This love triangle takes them to far-off cities, and thrusts Bauua on an adventure to discover both his true love and completeness in a life lived to the fullest.
Produced on an budget of ₹200 crore (US$28 million), Zero is Khan's most expensive film. The film was conceived by Rai in 2012, after he was inspired by the superhero genre. Pre-production began in 2016. Initially titled Katrina Meri Jaan, Zero went through numerous title changes before arriving at the final title in early 2018. Principal photography of the film began in Mumbai on May 2017. It marked the last film appearance of Sridevi, who died shortly after completing the film. Filming concluded in 2018 at Orlando. The film's soundtrack is composed by Ajay-Atul with lyrics written by Irshad Kamil. Zero is set to be released on 21 December 2018.
Bauua Singh is a vertically challenged man from Meerut who is unmarried at the age of 38.[1] He finds his companion in Aafia Bhinder, a NASA scientist with cerebral palsy; however, leading female superstar Babita also gets close with him, testing his first relationship. A love triangle forms between the three, taking them to far-off cities, and thrusting Bauua on an adventure to discover both his true love and the measure of a man's true worth.
Marketing and release
The title of the film was announced by Khan and Rai on 1 January 2018 in a minute long teaser posted on Twitter due to robust demand from fans. The video showed Khan in his dwarf avatar singing and dancing to Mohammed Rafi's "Hum Ko Tum Pe Pyar Aaya".[69][70] Although neither Kaif nor Sharma appeared in the teaser video, in one of the scenes, Khan wore a jacket with a collage of Kaif's pictures imprinted on it.[71] In less than 24 hours, the video garnered over 3 million views on YouTube alone, and Khan's announcement tweet had over 30,000 likes.[72] Red Chillies Entertainment later announced that Zero-related posts had reached over 10 million views, likes and mentions across various social media platforms like Facebook, YouTube, Twitter and Instagram.[73] The following day, the first teaser poster with the tagline "21st December 2018 se aapke piche" was unveiled by Red Chillies Entertainment, revealing that the film would release on 21 December 2018.[22][74]
According to Rai, Zero was chosen to be released in December since it is "a month when we celebrate life and what better time for a boy who celebrates that he is physically incomplete and in his incompleteness completes others as he travels from Meerut to New York. There is a beauty in incompleteness we are celebrating."[36] During the Islamic festival of Eid, a promotional teaser[75] was released on 13 June 2018, featuring Shah Rukh and Salman, the latter in the attire sported by him in the film Tiger Zinda Hai (2017).[76] In late August 2018, Rai confirmed to news agency Bollywood Hungama that the trailer for Zero would release on 2 November, Khan's birthday.[77] In late October 2018, as part of the promotional campaign, a verified Twitter account emerged in the name of Bauua, Khan's character from the film, featuring the cartoon version of Bauua Singh's first look and posting humorous tweets.[78][79]
On 1 November, the day before the release of the trailer, two official posters[80] were revealed by Khan on his social media pages: one featuring Khan's character Bauua Singh and Anushka Sharma's character in Connaught Place in New Delhi,[81] and another with Singh and Katrina Kaif's character in front of Meerut's clock tower.[82] On the morning of 2 November, Director Aanand L. Rai released a third poster on his Twitter page, depicting Khan's Bauua Singh standing on a street near Broadway in New York City.[83] The same day, Red Chillies Entertainment released the official trailer on YouTube.[16] The trailer recorded more than 54 million views within 24 hours.[84][85] On 10 November, Zero's trailer was screened at the 24th Kolkata International Film Festival in the presence of Khan and West Bengal Chief Minister Mamta Banerjee.[86] On 20 November, Red Chillies Entertainment uploaded an official promo video to their Youtube channel.[87] On the same day, the film's makers launched an exclusive Bauua Singh WhatsApp sticker pack available for download.[88]
On 21 November, in starting a month-long countdown to the release of the film, a humorous behind-the-scenes look was released, entitled "Mera Samosa Waapis Karo" - revealing Director Aanand L. Rai's fondness for samosas and Shah Rukh Khan's playful prank on him about it.[89] Also on 21 November, Red Chillies Entertainment tweeted to announce official merchandise for the film - including phone covers, mugs, shirts, and headphone sets - which would be available for purchase on their company website's store page.[90] On 22 November, Red Chillies Entertainment revealed a new film poster depicting Bauua kissing Aafia on the forehead in front of a large sunlit dome-arched window, and announced that the first song of the film would release the following day.[91] On 23 November, the first song of the film was released, titled "Mere Naam Tu";[92] it was composed by Ajay-Atul, lyricized by Irshad Kamil and sung by Abhay Jodhpurkar.
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