Contents Introduction 3 Current Operating Environment 3 2.1.1. Porters Five Forces – Online Travel Agent 4 2.1.2. Competitor Analysis 5 2.1.3. Threat of new entrants to the market 6 2.1.4. Bargaining power

Online marketing also known as digital or Internet marketing is the process of promoting a brand, product or service over the Internet. In broad terms this can relate to Email marketing, electronic customer