Because all of business life is fraught with uncertainty, you cannot avoid taking risks almost every single day. However, you should evaluate each risk and place it into one of the following categories:

Bernard Baruch, the famous financier, once said, “When business is good for any period of time, eventually people come to believe that business will always be good. When business is poor for any period

There are always two groups of customers in your market. There are, first of all, those customers who know you and like The Principle of Security—Cover All Your Bases you. They have bought from you in

Never permit the enemy to acquire an unexpected advantage. Proper security implies that a commander prevents surprise of his own forces, maintains his freedom of action, avoids annoyance by the enemy,

Continually look for ways to reduce the complexity and clutter of your daily life. If you only had six months left to live, what sort of things would you do, all day long? This question helps you to identify

Prospecting: This is the beginning of the sales process and the most important part. If you have enough qualified prospects in the front end of your sales pipeline, you will almost inevitably get enough

The most successful companies are those that have a clear, competitive advantage that they repeat continuously to get their message out to the buying public. It is simple, direct, clear, and benefit-oriented.

There are several things that you can do every day to simplify your business and your personal life. Any one of these actions can reduce the number of steps and increase the likelihood that you will achieve

The natural tendency in all human activities is to increase the complexity of the procedure. But all progress in human activities, in science, technology, medicine, business, sales, marketing, and in every

Singleness of purpose is the key to success. It is only when you organize your life and activities around an overarching goal that you tap into your potential and release your powers for achievement. By

In every large organization, including and especially in a military organization, there is a clearly defined chain of command, from the top to the bottom. This chain of command is essential to assure cohesion,

In studies done at Stanford University on the career path of those who become chief executive officers of Fortune 500 corporations, the researchers discovered that “The ability to function effectively

Norman Schwarzkopf, the American and allied commander in the Gulf War, tells about one of the most important pieces of advice he ever received as an officer. When he was promoted to a command at the Pentagon,

For every objective, there should be unity of effort under one responsible commander. Unity of effort requires that all elements of a force work harmoniously toward a common goal, and it implies the

Much of your happiness in life will be determined by your relationships with other people. Unfortunately, most of your problems and aggravations in life will also be the result of problems and difficulties

There are three keys to motivation that you can practice with all the people who report to you. They are Recognition, Rewards, and Reinforcement. Practice all three of them with as many people as possible,

Coordinate Your Activities much you know until they know how much you care.” This is very true. The fourth “C” stands for Courtesy. One of the best ways to approach employees and team members today is

The word “empower” means to “put power into.” When you empower your staff by encouraging and motivating them, they become more powerful in achieving the results that you need from them. Excellent managers