Person A: "Hey, person B! I run a business and I'm still looking to fill a vacancy. Wanna work for me for $X an hour? Person B: "Hell yeah! Thank you! I was looking for a job, but with this economy,

How can we hold, let's say, a baker, a butcher, a cleaner, a grocer, or pretty much any other person offering goods or services on the market accountable? How do we influence and direct their behavior