"A great offer will genuinely move a customer to a desired “After” state… ...and great marketing simply articulates the move from the “Before” state to the desired 'After' state." - Ryan Diess

I want to answer one question: Who are we going to serve? Our challenge is to create something irresistible for one person. People are unique. We all have personal preferences - things we love to do, things

Grow Gardens. Not Lawns Last post I shared what we learned about DTM - and how we're using it to guide our crop selection. However, DTM is only one of five criteria (and we might be adding another) in

"Grow Gardens. Not Lawns." Last post I shared our fledgling farm's limitations and goals. Our first challenge? Deciding what crops to plant. What DTM stands for... Working dinner w/ @nikkij DTM

*It all started with a phrase my brother spoke to me... "Grow Gardens. Not Lawns." Quick Introduction This is our first garden. Any and all suggestions are more than welcome! We know nothing.