Some immediate things I found when researching Statham’s diet was the fact that he includes 3 liters of water a day into his regime, and tends to eat fairly “clean”. I hate that word: clean. It leaves

Well, let’s start with a simple insight: B2B buyers are scared. There’s this common misperception in the market that B2B is “rational,” while B2C is “emotional.” You buy Coke because you want to “open

We live in an age of buzzwords, and not all of them are useful. “Data-driven” seems to be one of the trendiest business adjectives thrown around these days. In theory, that’s great. Marketers have more

It’s easy to get distracted in marketing — especially when you’re leading a small department. In a smaller marketing department, you’re called on to wear a number of different hats, and fill a bunch of

“Marketing & Sales”- it’s always given me jitters when people refer to these two interchangeably. Through all the best practices, case studies and theories that I’ve picked up over my 3 years at