Image: Reuters The nature of frontier or pre-emerging markets in terms of the lack of transparency and the high investment risk give them a competitive advantage over other emerging and already developed

If you were one of them then you are in a bad place! But who they are? ..They are the folks who still take three seconds answering the question: Is Your Website a Marketing Hub? ... I assume their answer

Today we live in a data-driven world. Even the smallest business builds its own dashboards trying to visualize and watch the most important KPIs. We are collecting data, chasing measures and developing