Good post! The emphasis on value is really key. Most people put the emphasis on the value for themselves: "What does it do for ME?" is flawed thinking when creating anything. BUT: You can also

The movie is great but It shows the McDonald brothers in a way too positive light. Sure: Kroc is ruthless and screws them over somewhat. BUT: Kroc is responsible for the creation of an empire that employs

Sure! I'll look into your stuff!

I think that writing all the stuff down - no matter whether good or bad - should help to keep the demons at bay :D - looking forward to writing more stuff here.