In chapter 7 of the book Great Leads, master copywriter Mark Ford talks about one of the most powerful ways to kick off a sales message. This type of "lead" is not about shoving benefits down

I read an interesting story yesterday. Taylor Monahan, one of the cofounders of the popular wallet service MyEtherWallet, left that team. And he's started a new competing outfit called MyCrypto. Now, I

I just did an interview with Jackson Kelley, who has been writing blog posts for the past several months for ETHLend, which raised over $16 million through an ICO last November. In his day job, Jackson

Here's a personal revelation: I've just received my fifth paid copywriting project on the topic of cryptocurrencies. This new assignment is for a crypto news aggregator (a surprisingly legit and valuable

In Christopher Nolan's Dark Knight movies, Batman has a big sorry weakness. At least it seems that way at the start. You see, Batman has made up his mind he won't kill anyone. Sure, he will beat, kick,

I just read the white paper for Venezuela's Petro coin, and it reminded me of something unexpected. The Petro, by the way, is the proposed new cryptocurrency that will be issued by the Venezuelan government.

In case you haven't heard, Facebook recently banned all ads for ICOs and cryptocurrencies. It even lumped them in with binary options, which are probably some of the scammiest offers being sold on the

About a year ago, I was hired to write a video sales letter. This was for a Clickbank product. (Clickbank is the main hub for affiliate marketing, and while there are many legit products being sold through

Imagine you and I are neighbors. We live in two identical houses, which we each paid $100K for. And then, we get some good news. It seems like Jay-Z and Beyonce might be moving in down the street. Suddenly

I just read an article on Bloomberg about the growing controversy surrounding Tether. Apparently, Tether and the crypto exchange Bitfinex have the same CEO (this was news to me). And there's a theory that

Today, the biggest zoo in Paris went into lockdown. 52 "large and potentially very aggressive" baboons escaped from their enclosures. According to news reports, the monkeys were running amok.

In marketing land where people love abbreviations, a CTA is a "call to action." Basically, it's what you do once you've made your pitch (for your ICO, for your proof-of-caring, for your Telegram

Here are some frequently asked questions I have to field whenever I talk to people at ICO companies about email marketing: Q: What should we write about? A: Simply put, you should write about things that

I was just at the World Blockchain Forum in London. And I saw a lot of terrible ICO pitches. The companies themselves might have been fine — the terribleness was in the presentations. So for example, there