Every marketer loves to win - and an often-used measure of success is new customer acquisition. Hence, the Loyalty Programme.

My grandmother once took me to her room and showed me a lot of currency notes that are no longer legal. That kept me wondering...

I've gained a number of coupons and other gift cards from online merchants and stores, and each time I can't use them, I recall those notes my grandmother showed me - that keeps me wondering; why all these loyalty programmes and rewards if I can't really use them... They're just too fragmented!

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

The fragmentation of present day loyalty programme rewards has become a conspicuous concern for many. These rewards can be compared to numerous coins of different values and currencies received by a performer as tip at an international conference. While it might seem that he has gained from the attendees, this performer yet has a major worry - Sitting before a bag of Kobos, Cents, Shillings, Pennies, Dimes, Doblas, Cornados and more, he wonders; when and where would I change all these currencies to one legal tender? If somehow he eventually succeeds, it wouldn't be without great effort, even spending more just to get value from the various coins...

Penny wise, pounds foolish

They say many drops of water make an ocean - Yes, but that's only true when the drops are collecting at one point...

Here is a call for something better than the conventional loyalty programme reward systems

68% of millennials say they wouldn't be loyal to a brand if it doesn't have a good loyalty program.

The top two reasons why consumers stop participating in a loyalty program are: the program did not provide offers that were of interest (56%), and it was too hard to earn points for rewards (54%).

Therefore, if a customer must remain loyal, the brand also must.

Modern day Loyalty programmes

Loyalty programs don't stop at 'Earn Points' or 'Dollars Off' Loyalty programs surprisingly come in many shapes and sizes.

Let's take a look at some of the unique types of membership rewards programs serving customers across industries:

Community-Driven Membership Loyalty Rewards
Refer a Friend Customer Rewards
Switch Loyalty to Earn Rewards
Multi-visit Loyalty Rewards
The More You Spend/Get-to-the-next-level Rewards
Multi-brand Program Customer Rewards
Local Deal Loyalty Rewards
Raffle draws
Scratch and win

Read more here...

Irrespective of the form of programme and brand offering it, same challenges of fragmentation and liquidity exist.

One Team, One Dream - True Loyalty

https://cdn.steemitimages.com/DQmVw2r5PyMkKqrJdFPLWaJqvgeTjPrvkm1Btf46vvu2AdQ/IMG_20180527_204148_347.JPG

Qiibee is the sound of loyalty. Yes, Loyalty on the block chain.

How else could that assumed performer have gained from his numerous rewards without worries? Qiibee has got the answer, and here it is...

Qiibee intends to unify the market using the power of the blockchain! Just as cryptocurrency users can use exchanges to trade between currencies, qiibee wants to build a free marketplace where customers can exchange their loyalty points.

And Bingo! That's exactly what qiibee has done. No more worries of distance, values, liquidity and more. Qiibee plays the role of a manufacturer using different inputs to make a unique output - integrating various loyalty programmes from different brands and offering usable reward as tokens which can be exchanged or converted to real gees.

How it Works

https://cdn.steemitimages.com/DQmQV394cGijmr2UeTsHsAMMS5bVXPJzfycvLupC6tqvD7b/IMG_20180527_200030_919.jpg https://cdn.steemitimages.com/DQmWkZsi3mXjpiM6s5emmmeBp6RVvFyTrFTCqYaTf3whndX/IMG_20180527_195912_983.JPG

Simple Integration

Decide a budget.
Convert budget into loyalty tokens.

That's it! Businesses can still continue to use their own apps and interfaces in interacting with the tokens.

https://cdn.steemitimages.com/DQmQhpHZWURbzKqZUi5NkkGkgYruUfegL9E1hXNFApYRAua/IMG_20180527_200001_202.JPG

Why qiibee, Why blockchain?

A good market, they say, sells itself. https://cdn.steemitimages.com/DQmUUfSWfEgk6C3sa3MTJZTdBbZNWuNr94LbxND7ikv4ZFN/IMG_20180527_200209_843.JPG And more... https://cdn.steemitimages.com/DQmaBbpbh7EfR48rghpN9fzUrcFC4x7zkKPADohM8eq6h6D/IMG_20180527_195935_384.JPG https://cdn.steemitimages.com/DQmT5Eh8VkFC7ydPuZBbR2Db1qesTEhXP5Krqzrm7r3GAdo/IMG_20180527_195850_687.jpg

Benefits

For the Brands

https://cdn.steemitimages.com/DQmVSrK2TQbF5kqJPhQYxsPtjiKkzSgiWGrZoRiVdVe1UdY/IMG_20180527_200109_227.JPG

For the Customers

https://cdn.steemitimages.com/DQmd7iXnMEnkdyeZQk3DWn2rhb3gVAQxyAjB8513WgrqiRr/IMG_20180527_200053_214.JPG

Further reading, image sources, and references

Visit https://qiibee.com for more information about qiibee, to download the revised white paper and to join social media channels https://www.salesforce.com/blog/2016/10/customer-loyalty-program-examples-tips https://steemit.com/crypto/@originalworks/350-steem-60-bonuses-airdrop-sponsored-writing-contest-qiibee qiibee2018