Dear BehaviourExchange supporters! A few months ago, we had postponed our planned initial coin offering. In our opinion, the conditions on the ICO market have not substantially improved since then and

This article is brought to you by the marketing experts at BehaviourExchange In online as well as in offline retail the weeks before Christmas are known to be the highest turnover time for most businesses.

Autumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do

The holiday season is here us and businesses are hoping that months and months of planning and marketing efforts will pay off and that their offerings will reach the right shopper at the right moment.

This article is brought to you by BehaviourExchange The methods of tracking Internet users and their digital habits are becoming more sophisticated, with the humble cookie, the most popular technology,

The article is brought to you by the marketing experts at BehaviourExchange What do the two buzzwords actually mean in concrete terms? What unites both is a foundation of data. But how can artificial

During the last few months, the BehaviourExchange team focused primarily on the launch of BEX services. We are happy to tell you that we are successfully establishing connections with the first clients,

Big data is increasingly used to narrowly target consumers with information or messages that are most likely to appeal to them. However, at a time when consumers are increasingly concerned about the way

In order to become more profitable and competitive, many companies are faced with the challenge of cutting costs. The marketing experts at BehaviourExchange prepared a Top 5 list of advice that will help

This article is brought to you by the marketing experts at BehaviourExchange Generation Y: People born between 1980 and 1990 who entered the professional world around the turn of the millennium. Therefore,

This article is brought to you by the marketing personalization experts at BehaviourExchange Marketing has changed significantly over the last two decades and one of the most important recent marketing

Millennials are digital natives, so it comes as no surprise that the brands 18- to 34-year-olds talk about mostly come from the digital world. But there are also notable exceptions as the YouGov Millennials

Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective

The slogan “Content is King” is old, but still completely up to date. Many online retailers have great products or offer unique services, but they do not manage to convince the visitors of their websites.

As data collection has become more sophisticated, content personalization has gotten easier in some ways and more complicated in others. Starting out as a buzzword, this marketing approach now determines

Businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. However, building a website’s traffic is one thing. Converting traffic into

The term banner blindness (also ad blindness) is used when visitors to a website do not perceive banner ads or other elements and content that they perceive as advertisements. Ads can be found almost anywhere

The BehaviourExchange team has been working very hard in order to finish the development of the BEX User Interface and to test the functionality of BehaviourExchange platform. As you already know, BEX

In order to become more profitable and competitive, many companies are faced with the challenge of cutting costs wisely. The marketing experts at BehaviourExchange prepared a Top 5 list of tips that will

North Korea is not known to be particularly hospitable. In addition, the communist country is repeatedly identified as the author of hacking attacks in the crypto world. Nevertheless, an international