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chrisjarnold
@chrisjarnold
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November 1, 2018
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chrisjarnold
blockchain
2018-11-02 00:04
Are brands facing up to human slavery and exploitation? And do they have the power to stop it?
If you are in marketing - forget awards, that’s just vanity. Forget the campaign for a beer brand that got everyone talking. Or the social media campaign for a chocolate bar that went viral and clocked
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chrisjarnold
communialeconomics
2018-11-01 23:58
THE POWER OF CROWDS AND COMMUNAL ECONOMICS - FROM THE ‘ME’ TO THE COLLECTIVE ‘WE’.
Targeting is now moving away from the individual to the crowd. From social media to real-world engagement and word of mouth, embracing communities and collective minds is proving a far more efficient way
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