Write to Thorn they are very good at communicating. The way you have worded your post makes out that only in the second stage of the ICO could you purchase a minimum of 100. However someone else commented

I saw a documentary about Jose, the man with no face who was from Portugal. In the end he managed to have an op that changed his life. Have you thought about starting a crowd funding site to help with

This reminds of the film Buraka, if you haven't already seen it , then can search Google or You Tube. Its's one of the most awe inspiring film pieces I have ever seen.

I am sure with time Steem it will develop and it will become as popular as other media platforms.