"no matter how objectionable the character of a paper may be, it is always a trifle better than the patrons on whom it relies for its support." Edward L. Bernays

"Propaganda is the executive arm of the invisible government." Edward Bernays

"The history of the industrial revolution shows how that power passed from the king and the aristocracy to the bourgeoisie. Universal suffrage and universal schooling reinforced this tendency, and

"Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of

"Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing

"The great political problem in our modern democracy is how to induce our leaders to lead." Edward L. Bernays

"A man sits in an office deciding what stocks to buy. He imagines, no doubt, that he is planning his purchases according to his own judgment. In actual fact his judgment is a melange of impressions

"It is obvious that politics would gain much in prestige if the money-raising campaign were conducted candidly and publicly, like the campaigns for the war funds. Charity drives might be made excellent

"control" Edward L. Bernays

"Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda." Edward L.

"The history of the industrial revolution shows how that power passed from the king and the aristocracy to the bourgeoisie. Universal suffrage and universal schooling reinforced this tendency, and

"The great Allied campaign to celebrate (or sell) Democracy, etc., was a venture so successful, and, it seemed, so noble, that it suddenly legitimized such propagandists, who, once the war had ended,

"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons

"Men (people) are rarely aware of the real reasons which motivate their actions." Edward L. Bernays

"We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." Edward Bernays

"The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia." Edward L. Bernays

"propaganda tended not to be the damning term we throw around today. The word had been coined in 1622, when Pope Gregory XV, frightened by the global spread of Protestantism, urgently proposed an

"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind

"Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance." Edward L. Bernays

"Propaganda mainly tells us that Bernays’s true métier was to help giant players with their various sales and image problems." Edward L. Bernays