Namaste,

We need a blogger for writing blogs for our website - here is the target demographic buyer persona for whom we need the blog - email us at indiandigitizer@gmail.com : -

1. Our customers and what specific problem are we solving for them?

What are they trying to achieve: Female Entrepreneurs, Mothers and Grandmas preparing gifts for selling or their kids from newborns to early teens.
Age: 35 ~ 65+
Gender: Female
Address: English Speaking residents of US.
Occupation: Entrepreneurs selling gifts or home makers.
Married (Y/N): Yes
Children (Y/N): Yes
Specific problem you can help with: knows basic computer skills but lacks digitizing software and skills but definitely owns an embroidery machine.
5 Places they spend their time online/offline to resolve this problem:
- 1 Facebook groups
- 2 Google searching free designs
- 3 YouTube searching tutorials on learning digitizing
- 4 Etsy
- 5 Blogs
2. How will our product/service succeed in the marketplace where others may have failed?
Product/Service Description: Embroidery Stock Designs, Appliques, Fonts, Monograms and Flat Rate Embroidery Digitizing.
What are you not going to do: Sew patches and ship.
What will be unique: Our rates will be highly discounted than competitors and with plenty of variety.
Proof can deliver on the promise: been in business since 1999 and running successful business supplying stock designs and digitizing.
Pricing Strategy: Low price - High Volume.