The original purpose of his illegal sticker campaigns was to provoke thought about ones surroundings and ones choices, Fairey says in the obey manifesto that it has no meaning: "The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious..."

This is what I mean, the product or the motive is very explicit now, and in a way a reversal of his initial artistic drive. This is not to say that an individuals desires and motives cannot and should not change. I just preferred it when it was about the art, not the money, man!