Speaking of ego-identification, I encountered someone on steemit and commented on their post where I tried to elaborate on the duality between ego-personality-identity construct and selflessness on one side, with a more developed concern for others and altruism on the other, but they weren't having it, thinking the ego isn't tied to selfishness (ego=I=self...LOL), that if you mention the ego then you are talking about egotism and not selfishness... You can read more of that here.

And in other post, then they expressed how they accept moral relativism! Oy! I know you know Mark Passio's work, so you will likely appreciate reading how I explained how confused this person was. Here is how it developed because I brought up how morality and truth valuation is what I can argue "makes us human", not simply belief that "makes us human".

"krnel: Do you think morality, right and wrong, are simply the whims of our social environmental conditioning that have us believe something is right or wrong for some people while it differs for others?"

"Response: ofcource Hive account@krnel
For example Inuits of Canada sometimes eat their first born in the winter if they run out of food. Muslims stone people for punishment. Ancient Egyptians used to have sex with the dead.
Morality is just what a group a people decided to arbitrarily do in a specific place, under a specific timeframe. The most classic one is murder. If you are in war you are allowed to kill and crowned hero. If you are not in war you are a murderer."

You can see my full response here.

Take care. Peace!