Burger King has recently teamed up with Robinhood to offer a chance to win crypto for those who use the Royal Perks loyalty program.
There are a growing number of companies and celebrities who are getting into the crypto arena, to embrace one project or another. Companies can use btc as an effective marketing strategy and we are seeing it more and more these days with different fan offerings and more.
The Royal Perks members who make a qualifying purchase of $5+ via the BK app, website, or in store, can then be able to receive a prize code where they can redeem on the Robinhood app.
This gives the opportunity to win crypto like Dogecoin, Ethereum, and Bitcoin.
“Whether it’s offering bitcoin or having celebrities push meals, the goal is to get customers to turn left into a Burger King versus right somewhere else,...The center of the whole thing is advertising isn’t driving people to the restaurants. So, they’ve had to turn to promotions, which exist in its entirety to drive behavior. Promotions work.” - R Passikoff, president of the brand consultancy Brand Keys.
As real estate companies have already started to do in the U.S. and others, this is just one more way for a company to set itself apart from the competition and use crypto to draw customers in.
Odds of receiving btc from this are about one in 100,000.
- 2 million Dogecoin
- 200 Ether
- 20 Bitcoin
The promotion is going on through Nov 21 and you can find more details on it here.