I bet they wouldn’t get caught entering information incorrectly. It’s the same as all the mislabeled organic produce that gets sold today. Blockchain isn’t a savior technology. There must be economic gain for honest participation. The idea Blockchain is best implemented in one project alone, Bitcoin. The miners are incentivized to be honest.

Give it a shot, but, as a consumer, I wouldn’t put any extra trust in a product that uses buzzwords for sales.