those are interesting statistics. So for someone trying to build a brand (not in the personal sense) do you think that brands will have to start acting more as individuals in the way they engage with customers. Or does this mean that CEOs will have to serve a larger role in their duties as being the "face" of the business, in an Elon Musk kind of way. Or, does this just mean that marketers is better off using influencers to reach their targeted audience? Interested to hear your thougts.