The home food delivery business right now is booming and those venues out there today that don't pay attention and make changes to keep up with what the people want are going to be left behind.
There are now dozens of delivery services that have sprung up in recent years to meet the need in this area. You've got options like UberEATS, Deliveroo, Eat24, Seamless, Postmates, DoorDash, SkiptheDishes, Grubhub, and many others. Some restaurant businesses are opting to use third-party services to delegate the delivery responsibility, while others are building their own network to take care of that for them.
And considering the complexity and cost it requires to tackle the delivery service from start to finish, it's no wonder that so many restaurants have made the change in signing-up with third-party delivery services, seeing as they do the heavy work in taking care of the delivery responsibilities.
Millions of people are now using apps and ordering online in order to get their meals on a regular basis. For those in the food industry who want to be successful, they need to go where the customer is and that means taking it right to their doorstep. Because people more than ever nowadays are looking for convenience.
Online orders at the moment are said to account for roughly 43 percent of all delivery orders in the US.
The food delivery space is expected to continue to see massive growth in the next several years. It is expected that this market will reach somewhere around $76 billion by 2022.
Well known venues like McDonald's, Wendy's, Taco Bell, and Olive Garden have already signaled their interest to push for delivery and mobile takeout orders.
We are also seeing sit down restaurants like Outback Steakhouse open up their own much smaller to-go stands, just to try and get creative with meeting the need in the market. If this trend continues, we can expect that delivery will now play a critical role for major restaurant players if they hope to compete successfully.
To be more specific, it was the parent company of Outback, Bloomin' Brands, that sought to merge together the best of two of its brands and then release the products under an express design venue. They merged together Outback and Carrabba's Italian Grill and it's now open in Hollywood, Florida (see above). There are plans to open several others just like them in the coming months.
Social media sites have sought to make it easier for their users to get their orders in as well. And now you can order food when you are engaged in your daily social media activities online, without having to leave the site. You can order Dominos just by tweeting them the pizza emoji, or choose to order food while on Facebook from the main navigation menu.
Technology has made it increasingly convenient to order online and it's suggested that this is what's prompting more people to get their favorite food delivered and why they are choosing to eat in.
According to a recent study from a well-established investment firm Cowen, the results of their study suggest that the US home food delivery market will grow at least 79 percent or more in the next 5 years.
Now that Outback Steakhouse has unveiled their express grill that is only going to handle takeout and delivery, how long might it be until a number of others look to follow in the same steps? Might a Bonefish Grill-Fleming's Prime Steakhouse & Wine Bar express be coming next? Bloomin' representatives have said that they hope the move will boost their business by 25 percent or more.
Many restaurants have credited the online ordering boom with helping to boost their bottom lines and introduce their food to new customers who perhaps otherwise might not have taken the time to come in and try them.
Pics:
Pixabay
giphy
giphy
Oscar JB via Foursquare
via nrn.com
Sources:
https://www.cnbc.com/2017/07/12/home-food-delivery-is-surging-thanks-to-ease-of-online-ordering-new-study-shows.html
http://www.foodandwine.com/news/outback-takeout-only
https://www.bloomberg.com/gadfly/articles/2017-11-02/pizza-hut-earnings-getting-delivery-religion
https://www.cnet.com/news/deliveroo-editions-the-best-restaurants-are-going-places-with-delivery-tech/
http://www.foodandwine.com/news/wendys-delivery-expansion
https://www.theverge.com/2017/10/13/16468610/facebook-food-ordering-new-feature
http://wpri.com/2017/11/08/online-ordering-boosts-bottom-line-for-restaurants/
http://www.abc.net.au/news/2017-11-09/fears-ubereats-deliveroo-will-lead-to-delivery-food-price-rises/9125824
https://www.eater.com/2017/10/24/16453444/mcdonalds-doubles-down-on-food-delivery-with-ubereats
http://www.foodandwine.com/news/wendys-delivery-expansion
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