Word-of-mouth recommendation is the best way to grow your business. And here’s the good news – if you plan thoughtfully, it’s free! Crafting a talk trigger that fits your brand’s core values and inspires customers to talk about you can help you stand out in a crowd. And that can make all the difference.
What you can do:
Take a cue from your competitors.
Analyzing social media is key to success. However, a lot of businesses forget that it’s just as important to look at customers’ opinions of other companies as it is to find out how they view their own company. So, here’s a useful tip: look at what people are saying about rival brands you admire. You’ll quickly get a sense of what works and can apply those lessons to crafting your own unique talk triggers.