However, it also provides a potential guidance on how Blockchain and Cryptocurrency can improve the experience even more. The development of Blockchain technology and the adoption of Cryptocurrency provides an opportunity for the consumer to monetize its loyalty and/or decisions. Imagine being able to sell your Airline miles to others in exchange for money or even miles from other Airlines. This is what the potential of Blockchain can provide. However, we see how centralized approaches make it difficult to trust the value created from these sorts of loyalty systems. Decentralized deployments can be the alternative long term.
In the short term, we are still far from getting these alternatives but it is interesting to see how Companies continue to differentiate themselves by deploying different ways to incentivize their customers. I recently bought some water for the family at a market and was interested in seeing the marketing of the Pepcoin program. This was clearly and attempt to tokenize loyalty as I read it but found it interesting that they are integrating digital wallet technology to do so. There is no mention of Blockchain and it includes the wellknown Fintech Companies of Venmo and PayPal for the wallets so it is still centralized. However, it provides insight as to the experimentation of the technology that is the foundation of Blockchain and Crypto.
I went to the website and found it very straight forward. Basically, you buy one of their branded products and scan a code to get Pepcoin in your account. Once $2 USD worth is accumulated in the wallet, you can send to your Venmo or PayPal wallet without fees. This is the simplicity needed to continue adopting digitial wallets and cryptocurrencies. While it may be centralized, it provides the stepping stones for users to become acquainted with the technology. It took about two decades for plastic credit cards to take over cash but given the acceleration of technology and finance, I believe it will be quicker for this cycle.
Seemless and simple processes are what is needed to bring adoption in the Blockchain and Cyprtocurrency space. Then, not only will ease of use be the benefit but also the transparency and security of decentralized ledgers. This is when I believe demand will spike and add value to those that are survivors and pioneers of providing the solutions needed for the world. I cannot see how this will not be a disruptor in the future of financial services!
Chat with me on Telegram: @NewAgeInv
Follow me on Twitter: @NAICrypto
The following are Affliate or Referral links to communities that I am a part of and use often. Signing up through them would reward me for my effort in attracting users to them:
If you are like me and interested in continued personal growth, invest in yourself and lets help each other out by leveraging the resources Minnowbooster provides by using my referral link
Start your collection of Splinterlands today at my referral link
The best new browser to protect your privacy while still being faster and safer. Try the Brave Browser today with my affiliate link here: https://brave.com/wdi876
Try the Partiko Mobile app to engage while on the go with my referral link
Get started on the latest game on the blockchain Drug Wars by signing up here!
If you select one of my above referral links, I will sponsor a 
DISCLAIMER: The information discussed here is intended to enable the community to know my opinions and discuss them. It is not intended as and does not constitute investment advice or legal or tax advice or an offer to sell any asset to any person or a solicitation of any person of any offer to purchase any asset. The information here should not be construed as any endorsement, recommendation or sponsorship of any company or asset by me. There are inherent risks in relying on, using or retrieving any information found here, and I urge you to make sure you understand these risks before relying on, using or retrieving any information here. You should evaluate the information made available here, and you should seek the advice of professionals, as appropriate, to evaluate any opinion, advice, product, service or other information; I do not guarantee the suitability or potential value of any particular investment or information source. I may invest or otherwise hold an interest in these assets that may be discussed here.
