#ChannelRetail #ECommerce Walmart doubles down on voice grocery shopping with Google Home: The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers.

#ChannelRetail #DisplayAdvertising eBay shuttering eBay Commerce Network, its third-party advertising network: The network will stop serving ads May 1 as eBay shifts focus to first-party ad solutions.

#Amazon #ChannelRetail Nearly 70% of online shoppers use Amazon to compare products found on a brand’s website: A new online shopping survey from Episerver found 68% of consumers often compare products

#ChannelRetail #MarketingStrategiesColumn Cognitive biases: How to get people to prefer your business: Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using

#ChannelRetail #RetailColumn Time to leave last touch attribution in the dust? Answer these 4 questions first: The days of last touch attribution may be numbered. Here’s what retail marketers need to consider

#ChannelRetail #MarketingStrategiesColumn Why digital out-of-home should be integrated into your 2019 marketing mix: With advances in location and time data, advertisers now have the ability to track consumer

#ChannelRetail #RetailColumn Brands lose consumer trust over ad trickery: When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers

#APosttoMarTechToday #ChannelRetail WordPress plugin to win back cart abandoners leaves sites open to attack: Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully

#ChannelRetail #ECommerce Retailers spent nearly 50% of mobile ad dollars in second half of 2018: The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49%

#Amazon #ChannelRetail Amazon’s Project Zero launches to help brands fight counterfeiters: The program is being introduced on an invite-only basis, offering sellers both automated and manual protections.

#ChannelRetail #ECommerce Target launching invite-only online marketplace: The new Target+ initiative takes a different tack than competitors Amazon and Walmart. The post Target launching invite-only online

#ChannelRetail #DisplayAdvertising Retail manufacturers, Walmart wants your ad business: The company sees an advantage in its trove of digital and in-store customer data. The post Retail manufacturers,

#ChannelRetail #ECommerce How does an omnichannel vision increase sales? | External Link : How does an omnichannel vision increase sales? - Marketing Land Marketing Land is a daily, must-read site for

#ChannelRetail #MobileMarketing Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain | External Link : Data: Walmart wins holiday store visits, Sears' failure is likely