Nostalgia resembles a time machine that takes our emotions back to lovely memories and soothing moments. But have you ever thought how it can come to bear on our consumer spending and investment choices?

They’ve taken back control of the Customer Journey They fast forward through commercials. They ignore ads. They don’t answer the phone. They even delete emails without reading them. All because the last

I find that most Small & Medium Business (SMB) advertising is still trying to appeal to the customer’s logical brain. They operate under the assumption that consumers are rational and that self interest

Small Businesses aren’t immune from this behavior. Every year corporations spend around $4.5 million on a 30-second ad during the Super Bowl. That’s $150,000 a second. And they get nothing more in return