Программа лояльности - это маркетинговая стратегия, разработанная бизнесом, чтобы клиенты были вовлечены в бизнес. Обычные программы скидок и лояльности требуют от компаний установки конкретного оборудования,

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help

Customer loyalty programs are not a new concept; rewarding or incentivize customers for shopping is followed by all businesses. The trends in the loyalty program keep evolving to fit in the current society.

There has been a growing adoption of loyalty programs. You have probably used them or someone closer to you has. Do you know their evolution? Loyalty programs can be traced back to the late 18th century.