#ChannelEmailMarketing #EmailMarketingColumn Applying the ‘Jobs to be Done’ theory to your email marketing campaign: Businesses need to know the problems their customers are solving and email marketing

#ChannelEmailMarketing #EmailMarketingColumn Here’s why you need to make sure your email design is mobile-first: Brands can now design emails to more easily create a uniform brand experience across platforms

#ChannelEmailMarketing #EmailMarketingColumn Marketing is more than KPIs, it’s service: We must better serve customers by delivering value rather than blast people and hope there's a segment of people

#ChannelEmailMarketing #EmailMarketingColumn Think global but send hyperlocal email communications: Contextualizing content based on location as well as language, cultural differences and currency need

#ChannelEmailMarketing #EmailMarketingColumn Unconventional email themes can improve engagement with the right approach: Themes like Tax Day, National Dog Day and your brand's birthday can add a little

#ChannelEmailMarketing #EmailMarketingColumn Brand equity: Does your email build it up or tear it down? | External Link : Brand equity: Does your email build it up or tear it down? - Marketing Land Marketing