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Introduction: List Engagement IM Checklist

Kevin Fahey has built a reputation as the master of Internet Marketing (IM) Checklists. So much so that he has published 40 volumes of them. His latest is List Engagement IM Checklist.

I signed up in 2020 to Kevin Fahey's IM Checklist Gold 2020 membership. That has given me access to all the 2020 checklists and each of the new ones he produces – volume 40 is the latest in this series and covers the topic of List Engagement. The checklists – there are always 18 of them in a volume – go through all the steps you need to follow to accomplish a set outcome. In this case the topic is all about List Engagement.

Why Consider IM List Engagement Checklist?

According to salesforce.com, the average return for email marketing is 38 dollars for every $1 invested. That is a ROI of 3800% and a great reason to work hard to keep your email subscribers engaged and your list active. Matt Bacak, the master of split testing emails always talks about $42 per dollar. I did a little digging on email list engagement and found this line

Building a successful email campaign means nothing if you don’t have an engaged email list. An email list brings your fans from your varying channels to one central location, giving you more control over how you send your messages, when you can send them, and what you are saying in them.

Now a little more data - Statistics show that 72% of people prefer receiving promotions via email when compared to the 17% who prefer to receive them through social media. Sadly, building a list is not enough in a competitive and spam-filled world. List quality is an essential ingredient. Now what are the factors that make for poor list quality. This chart helps pin down some of the factors that drive poor list quality - mind you the data is now well dated but the lessons still apply list engagement im checklist

Source: Email List Strategy Survey/SMB Benchmarks Campaign Monitor in Partnership with Ascend2, January 2016

My List Engagement Story

As I work through the List Engagement checklists, I have done a bit of an audit to see how well I have done. I started building my current lists two and a half years ago. Subscribers have come largely from solo ads with a few from my blogsite and some traffic exchange sources. I did make a few mistakes early on in not understanding how my autoresponder tracked open rates. All the gurus at the time were saying to send email in plain text form and that is what I did. Getresponse cannot track open rates for plain text form - they can only track that for html emails. So for quite some time I was flying blind - I could only see if action was happening when someone clicked a link. Lesson number one in email marketing engagement is to leverage open rates. For example, look to send different emails to openers vs non-openers after the first email for each promotion,. The strategy step is to segment the lists between openers and non-openers and then stream content accordingly. Maybe ask questions of the non-openers to find what might pique their attention or interest.

Why bother with segmentation?

Campaign Monitor saw that marketers witnessed a 760% increase in email revenue from segmented campaigns and MailChimp saw segmented email campaigns having 14.31% more opens and 100.95% more clicks compared to non-segmented email campaigns. This introduces the next challenge with my autoresponder. I started using Getresponse a long time ago and have been sitting on a legacy plan which did not include automation - that got me not paying attention to segmentation. At the time, I also bought into a new autoresponder platform (SendReach) that had segmentation tools based on demographics. The plan was to migrate across from Getresponse and leverage the demographics data - that did not happen and then that platform stopped support for the product. Whew! one might say = a lucky escape.

Lesson: Use the metrics the autoresponder provides

What is the big lesson from my failure? Use the data your autoresponder provides you and adjust your campaigns accordingly. I have been trying that to a level - open rates were low especially on my big list, so I started to explore a wider range of topics to talk about to find interest levels. That is not enough - one needs to segment the replies and then work with the segmented lists according to the interest they showed. It is simple enough to think through but quite hard to execute - especially when the list sizes get large. What is the point of all this story telling? Kevin Fahey has complied the checklists to help you with your list engagement. They tell you the questions you need to ask and suggest the research you need to do and the data you need to gather. Start your email marketing journey with these checklists and you will avoid a lot of missteps along the way - and you will spend less on your autoresponder service. Mostly they charge on a tiered basis for numbers of subscribers - they do not really care if your list is unengaged - they will keep mailing and charging. There is no doubt I can get good value out of using List Engagement IM Checklist - you can too!!

PLR Power and this IM Checklist

This is a Private Label Rights (PLR) product. You can make it your own and sell it as your own. The PLR rights are a little different for the IM Checklists to others I have seen. You can edit them and change them around as much as you like. You can use them as a bonus for a paid product and you can add them to a paid membership site and you can turn them into video training course you sell. All that is pretty normal. The limits are that you may not convert them into an eBook and you may not sell them on JVZoo or WarriorPlus. I am going to guess that Clickbank will become off limits though the words do not say that. Of course, you can sell them from your own website as your own product. The art of using PLR is to brand them as your own. In my review video, I started to show a way to convert them to an interactive checklist using a newish software tool called Kuicklist. This works really easily with a little cut and paste work and with some editing to get the flow and structure the way you would like and also to add in all your affiliate links in the detail. The other way to use the checklists is to use them for blog post content - take one checklist and write a blog post. That is my plan over the next few weeks as I use the checklists to work though my email marketing business problem - an unengaged list. I will share the blog posts as I work through the list and test engagement levels - no selling - just content Check the review video here – it is a little over 20 minutes and well worth the time. https://youtu.be/TU_HQ75P8ds I covered the main offer and the upgrades in the video but here they are again

The Front End: List Engagement IM Checklist

18 Step by Step Checklists In 5 Formats With PLR Rights. These are the topic areas – 18 of them Checklist 1 - Selecting Your Email Service Provider (ESP) Checklist 2 - Defining Your Marketing Campaign Goals and Objectives Checklist 3 - Segmenting Your Email List Checklist 4 - Creating Targeted Email Campaigns For Your List Checklist 5 - Setting Up and Testing Your CTAs Checklist 6 - AB Testing Your Email Subject Line Checklist 7 - Creating Content Map For Your Email Campaigns Checklist 8 - Creating Your Email Content Checklist 9 - Applying Contact Filters and Sending Your Email Checklist 10 - Evaluating Your Email Campaign KPIs Checklist 11 - Ensuring Proper Branding Checklist 12 - Reviewing Your Design and Links Checklist 13 - Creating Opt-ins Checklist 14 - Setting Up The Engagement Frequency Checklist 15 - Checklist For Your Email Design Checklist 16 - Boosting Your Email Rates Checklist 17 - Avoiding Spam Filters (Tactics) Checklist 18 - Surveying Your List Price: Dimesale from $16.98 – After Launch, price will rise to $37

OTO#1 – IM Checklist Gold Monthly Membership

Access to 2021 IM Checklists released to date With PLR: 18 New Checklists Monthly, and add in access to over 43 Hours Of Training Plus Live Monthly Training Webinars Topics so far in 2021: Consulting, Securing Your Content, Split Testing & Optimization, List Engagement, If you are ready to start deploying the checklists this OTO is good value – you will never run out of content in this year based on what is already included. Price: $3 Trial For 5 Days, Then $17.95 Per Month, 14 day refund period

OTO#2 – IM Checklist Volumes 1 – 36

Back catalogue of IM Checklist Volumes 1 to 36 This is access to 661+ Internet Marketing Checklists – a mere $0.37 each This is a huge library of material. I must say I have held off buying as I cannot deploy that much stuff in the next few months. I am confident that this material will come up in these offers from time to time. It has been available to me on the IM Checklist website the whole time I have been a member. My recommendation is to wait unless you are ready to deploy. Price: $247 or $117 for 12 volumes

OTO#3 – Premium PLR Reports: Internet Marketing Topics

7 Complete PLR Funnels. In 2020, Kevin Fahey released a series of premium Internet Marketing PLR products. This OTO gives you access to all 7 released to date. Topics are Work from Home Jobs, Affiliate Marketing Mastery, Email Marketing Power, Social Media Blowout and Video Marketing Domination, LinkedIn Marketing Authority, YouTube Marketing Supremacy. In the basic version you get the reports, articles, HTML templates, and follow-up emails. Included in the Pro Versions are VSL’s, and three page builder templates (Thrive Theme, Optimize Press, Convertri). Check my review of Affiliate Marketing Mastery here. Price: $147 Pro / $97 Basic - at $21 apiece for the Pro versions, these are a bargain. The Pro versions are a no-brainer if you use one of the 3 page builders. I do and deployed this way.

Conclusion

My take on List Engagement IM Checklist is a huge plus. This is a professionally made product. If you are struggling with engaging with your list, buy the checklist and use it for yourself. That will pay for itself. Then bundle your lessons into a video course and sell it as your own product or simply add it to your paid membership site

Bonuses

Kevin Fahey includes bonus training on using PLR and launching your own products. He also gives access to his Facebook Mastermind Group. As this is a product all about email marketing, my bonuses are about getting the best out of your email marketing effort. No matter what your email strategy works out to be, you still need to find the right words to build into your messages – copywriting from the frontline. You need to put in place a solid list building strategy and harness the full power of email marketing - two reports to help with that. There are a lot of things that have to be done right in your email marketing – so I have included 4 killer email checklists so you can tick off all the things needed. These checklists complement the List Engagement checklists as they fit in at the strategic end and the tail end of ensuring delivery. List building needs lead magnets – so I have included a membership that helps with that in a bunch of internet marketing and general niches. Of course, you can convert the checklists into lead magnets. Note the PLR rights - only using individual sheets. And lastly, I have included an emarketing membership which includes training to round out the details you will need to be able to check off the checklists. Here is a summary of my bonus offer - a massive $862 value

Bonus #1 - Copywriting from the Frontline (Value $486)
Bonus #2 - List Building Expert (Value $27)
Bonus #3 - Email Marketing Power (Value $37)
Bonus #4 - 4 Killer Email Checklists (Value $68)
Bonus #5 - SureFireWealth Silver Membership (Value $147)
Bonus #6 - Emarketers Club Silver Membership (Value $97)

I have one more bonus idea not covered in the video. I will convert two of the checklists into an interactive checklist using Kuicklist. You can then deploy these onto your own membership site or website or use as a lead magnet. Send me a purchase receipt and choose which checklists you would like to make interactive. Just give me the names as I have access to the checklists anyway Now, I have previously offered a bonus of a one year membership to Stratocharge Your Income Masterclass for anyone buying the PLR Premium Reports – OTO3. These 7 modules give the foundations for a solid start in Affiliate Marketing. Send me a purchase receipt if you buy those reports – it will take me a while to automate delivery. You can read about the Membership site story here Get access by clicking the image below and lock in your bonuses of $862 value plus

Resources

Kuicklist – The checklists are delivered in PDF or Word DOC form. Kuicklist offers an easy to implement way to make checklists interactive. Add in your own detail descriptions with you affiliate links, add some branding and you have fully interactive checklists you can deploy on your own website or WordPress blog. Check it out here. I did buy the first OTO so that I could remove the Kuicklist branding. Article Why you should care about building an engaged email list Article from Campaign Monitor on email list building in the new era of email marketing - source for the list quality image.

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