An essential book for understanding mass manipulation. As relevant as when it was written, at the end of the XIX century

This book comes from this link. Today's excerpt begins on page 56. Just as is the case with respect to persons in who the reasoning power is absent, the figurative imagination of crowds is very powerful,

This book comes from this link. Today's excerpt begins on page 54. It cannot absolutely be said that crowds do not reason and are not to be influenced by reasoning. However, the arguments they employ and

This book comes from this link. Today's excerpt begins on page 47. When studying in a preceding work the part played by ideas in the evolution of nations, we showed that every civilisation is the outcome

This book comes from this link. Today's excerpt begins on page 43 . Taking the word "morality" to mean constant respect for certain social conventions, and the permanent repression of selfish

This book comes from this link. Today's excerpt begins on page 39 . Crowds are only cognisant of simple and extreme sentiments; the opinions, ideas, and beliefs suggested to them are accepted or rejected

This book comes from this link. Today's excerpt begins on page 35 . Whether the feelings exhibited by a crowd be good or bad, they present the double character of being very simple and very exaggerated.

This book comes from this link. Today's excerpt begins on page 22 . When defining crowds, we said that one of their general characteristics was an excessive suggestibility, and we have shown to what an

This book comes from this link. Today's excerpt begins on page 16 . Having indicated in a general way the principal characteristics of crowds, it remains to study these characteristics in detail. It will

This book comes from this link. Today's excerpt begins on page 2 . GENERAL CHARACTERISTICS OF CROWDS In its ordinary sense the word 'crowd' means a gathering of individuals of whatever nationality, profession,

This book comes from this link. Today's excerpt begins on page 16 . The great upheavals which precede changes of civilisation, such as the fall of the Roman Empire and the foundation of the Arabian Empire,

This book comes from this link. Today's excerpt begins on page 8 . The following work is devoted to an account of the characteristics of crowds. The whole of the common characteristics with which heredity