#ChannelMartechManagement #MartechColumn Be prepared for broader tracking prevention adoption to shake up adtech: Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and

#ChannelMarTechToday #MartechColumn Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing: Brands need to start developing voice strategies that will provide value

#ChannelMarTechToday #MartechColumn The martech stack fallacy: It’s not about technology: Marketers have to do a better job of training people rather than buying technology just for the sake of it. The

#ChannelMartechManagement #MartechColumn Why agencies are feeling ‘meh’ about automation: Many agencies are too busy trying to keep up with daily demands and finding talent to manage their current martech

#ChannelMartechManagement #MartechColumn A strong central stack of technology begins with the CMO: Chief marketing officers must map new technologies to core business objectives and articulate how they

#ChannelMartechMarketing #MartechColumn The digital natives are restless | External Link : The digital natives are restless - Marketing Land Marketing Land is a daily, must-read site for CMOs, digital