Conditional and Appeals to Force arguments: For an argument to be an argument it needs premises and a conclusion. But just because we hear a sales presentation where the argument presented has premises

Getting an Ought from an Is argument: During a sales presentation errors in reasoning are not always easy to spot. However, they do undermine their persuasive force and should make us question the

Selective evidence: When sources of evidences are used to support claims made in a sales presentation that evidence needs to be appropriate, not selective. When it is selective we are being coerced into