Kindly note that this article is very important for your business online growth.

Incorporating videos into your branding and marketing strategy could be exactly what you need to take your brand to the next level.

When I began to incorporate videos into my brand strategy a few years ago I begin to notice a huge shift in my business.

My audience was finally able to put a person and personality to my brand, so this made me a lot more relatable.

In return I was able to really get to know my target audience, book speaking engagements, and book more clients because videos made the experience more personal.

Here are important answers why videos should be part of your digital marketing:

Videos gives one the energy and ability to show you really know what you’re talking about. The matter of fact is that , there are so many people out there putting out a lot of content with no real value and that is not great.Many people will start to pick up on this, and becoming very more careful with who they spend money with. No one has to blame them, so you see you have to find a way to build that trust.
Videos allow you to showcase your knowledge, and ensure your audience that you are the right brand to buy from. If you’re struggling with what to create videos of consider doing a first video introducing you and your brand. Explain who you are, who your brand is for, who it isn’t for, and what results you help your customers and clients get. From there you can dive into frequently asked questions you get, behind the scenes footage, and/or how to videos.
Videos can help you build confidence. You will become more comfortable over time, and it is a great way to become more comfortable talking in front of others. Confidence is key in this online world, and if you aren’t confident in your brand and what you have to offer you can’t expect others to be. The more you talk about your brand the more comfortable you will become, so if you could plan to record one video a week or go live once a week you will see a huge shift within a few months. Incorporating videos into your brand strategy can be nerve-wracking, but it’s necessary. You’re going to have to step out of your comfort zone and get to work.
Videos make your brand more approachable, and easy to communicate with. When people see videos they see you and your brand in action. They can get value, and ultimately learn if you’re the brand for them or not. Videos help create a two-way communication street between you and your audience. Your brand becomes more conversational, and your audience feels a lot more comfortable because they see a real person. Videos make your brand personal, and that’s what you should aim to do. People don’t directly connect with a brand; they connect with the people within the brand.

I have a serious challenge for you. Plan to go live within the next week, or prerecord a video and post it in the next week.

If this will be your first time, then I want you to introduce yourself to your audience, let them know who you are, who you serve, and what you help your customers and clients with.

If you’re already recording videos or going live but you need to be more consistent, then I want you to go live or record a video discussing the benefits of your products and services, what sets you apart from other brands, and answer a few of the frequently asked questions you get.

The year is coming to an end, and we would like to use this opportunity to thank you for your business and cooperation.

SOWETO SP Team wishes you and your beloved ones a Merry Christmas and Happy Holidays, and prosperity throughout the coming year. Thank you for your continued support and partnership.

We look forward to working with you in the years to come!
Your SOWETO SP NATIONAL DIGITAL MARKETING team

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