My book review of this concise deal maker's manifesto which I enjoyed in this hammock in 🇨🇷 Costa Rica in 2012 - a book I'm considering re-reading for a 3rd time even now. Read 📑 Everything mentioned

The definition of a frame is a set of emotions and desires that you bring to the table anytime you are communicating with another person. What's important to understand about frame control is that whenever