I'm invested in it for a few reasons. Simplicity of use, that will help the masses. But it's still hard to buy, only on Cryptopia. So it's a long hold for me as once it hits bigger exchanges then the demand should skyrocket. Aslo being British just gives it some cred. and it is getting attention from big names.
One point that could keep the price down is the number of coins, 21 billion.
But with the solid dev. team and marketing, give this coin a few years and there should be some great returns.