So I'm not going to lie, I love fast food. Yes, I know I'm a fitness junkie and the two don't go together, but I basically work out so I can eat more. (It beats the alternative of just eating without working out...haha). Anyways, when I read that Burger King Russia was launching their own cryptocurrency, I was hooked. Plus, I love a good rewards program. So how does it work?
Basically for every 1 ruble you spend at Burger King Russia, you get 1 WhopperCoin. After 1,700 WhopperCoins you can redeem for a free Whopper. Burger King Russia is classifying this as more of an investment than a loyalty program. WhopperCoins can be bought and traded. The hope is that as cryptocurrency continues to rise in popularity, these coins will increase in value. So far Burger King as only issued 1 billion WhopperCoins. The coins can be bought and traded on the Waves' distributed ledger networks.
Anyways, hopefully they will expand the coin offering to the US soon. If so, I will definitely be eating more Whoppers and my pants will be getting a little bit tighter.
You can learn more about WhopperCoin and read my full post on CoinReviews.io.